Business Models for Internet Business Management

After six years of ad hoc application of the Web to business, it is only now that we are seeing the development of business models suited strictly to Internet delivery. The cyberstore is now becoming a virtual reality, and governments, organisations and managers are beginning to realise that a better understanding of the processes is needed. New business models are necessary. This paper discusses the various models that have evolved or been developed, and considers their relative merits. An implementation strategy is provided that outlines considerations a business must have to develop a successful web presence.